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    Mission, Vision and Values Statement

    Vision

    To be Canada’s pre-eminent Jazz station and an essential broadcaster of Jazz music in all its various forms, enriching the cultural, educational and community experience of our listening audience

    Mission

    to bring the world of jazz to our listeners

    to showcase Canadian jazz talent

    to partner with and support those who teach, train and develop talent and students of the genre

    to develop jazz in Canada through information, education and entertainment

    Our Programs

    Inform

    our listeners by promoting and exploring jazz music’s rich diversity and by showcasing Canadian talent
    the jazz community with events, news and development in the world of jazz

    our donors, advertising partners and other funding sources of our initiatives and programs that ensure we maintain a healthy financial base of operations.

    Educate

    young musicians through partnerships with institutions, who teach, train and develop talent

    our communities by bringing music and musicians to schools

    our listeners about the genre, the history and local and national jazz talent

    Entertain

    by continuing and expanding our tradition of live concerts

    by making great jazz available to everyone through broadcast, live performance and community outreach

    by using modern cost-effective technology to reach our global audience

    by ensuring our on-air presenters will be as diverse as the jazz we play

    Values

    We will respect our charitable status, and recognize the value of our listener contributions.
    With our limited advertising and the pursuit of corporate sponsorships, we value the importance of maintaining a healthy financial base of operations.

    Therefore we always will operate in a way that is responsive both to our internal staff & board, as well as our listeners and contributors.



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    $150, 701!!!

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